Draft Action Plan june 3

Draft Action Plan

I. Marketing/Packaging

A. 2 Target Initiatives:

1. Tourism: An “Adirondack Wellness Destination”

Packaging our individual resources

For greater marketing potential

2. Furthering our region as a “Healing Center”

B. Wellness Trail Map

II. Shoulder Season Retreats

A. Develop a replicable model beginning with “Healing Woods” this October

1. Visitor market

2. Targeted audiences such as veterans, care-giving, obesity, stress, etc.

III. Wellness Business Resource Network

A. Business marketing assistance

B. Shared resources

C. Networking forum

D. Web site as a member & visitor portal

Draft Key Goals:

1. Increase economic impact of wellness for the region and our organizations

2. Develop an energy for our region as a wellness destination

3. Foster collaborations among existing organizations

4. Be a new Adirondack economic model that integrates diverse industries to create healthier economies, new markets and sustainable businesses.

Next Steps

Form an ad hoc working group. We envision no more than 1 meeting a month and to correspond electronically whenever possible. The non-profit Adirondack Spirit has agreed to facilitate the initial stages of the “Adirondack Wellness Center without Walls initiative.”